A bedroom in North Carolina is the unlikely origin of a 7 million strong social media community, but that’s where Willie Greene launched We The Urban on Tumblr. It was his first blog, a simple post of healing affirmations, that’s evolved into a full-fledged mental health and wellness brand. We The Urban’s daily inspirational messages are craved and shared by millions. Now Greene’s expansion includes shifting We The Urban’s inclusivity messaging into a nationally syndicated print magazine. There’s also his latest venture: a bestselling book <em>Not Sure Who Needs to Hear This, But…</em>, which is a collection of affirmations in a keepsake tome. — J.S.M.