Representation of our community matters in all spaces, at all levels, especially within the corporate world. As the Director of Cultural Platforms at American Express, Marques Zak develops and executes marketing strategies around how AMEX can show up authentically and connect with multicultural communities — think Culture Con, Afrotech, and Art Basel Miami. Zak not only helps AMEX communicate with diverse audiences, he’s also there creating opportunities for wider communities. In 2023, Zak was recognized by The AD Club of New York as an innovator for his work at AMEX. Now that is how you do cultural marketing on purpose. —G.E.