In a sea of many online voices and a digital world of nonstop content, few manage to stand out and set the tone of what’s worthy of consuming. However, Mesfin Fekadu has managed to build a name for himself as an award-winning journalist and trusted storyteller. Fekadu currently serves as Senior Music Editor at <em>The Hollywood Reporter, </em>where he oversees and directs all music coverage for the publication’s online and print outlets. In addition to staying ahead of breaking news and securing music/entertainment exclusives, Fekadu has also authored <em>THR</em> cover stories for Pharrell, Adele, 50 Cent, Reneé Rapp and Dolly Parton. This year, the talented reporter won Online Journalist of the Year and 5 other prizes from the Los Angeles Press Club National Arts & Entertainment Journalism Awards. — G.E.